Global marketing involves more than simply selling a product in other countries. You need to speak to subscribers in their preferred language and ensure that their experience signing up and paying for your subscription product or service is streamlined and optimized. Recurly is pleased to announce support for 11 different...
The best way to learn about subscription billing best practices are from some of the people who helped establish them. SUBCOM provides that opportunity. I had the great fortune to hear about various subscription challenges and their clever solutions from folks who work at Rent the Runway, Pandora, ZipCar, Adobe, Match.com,...
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Churn is a key metric in subscription commerce, tracked closely by the most specialized Box of the Month businesses to multi-million-dollar enterprise SaaS companies. This is because even slight differences in churn rates can have a significant impact on revenue growth. Understanding how to minimize churn and increase subscriber retention...
A few months ago, we laid out Recurly’s approach to optimizing subscription billing using machine learning. Today, we have a follow-up with more details about our approach, answers to common questions, and discussion about the improvements we’re gaining for our customers. When we set out to improve our invoice...
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Subscription businesses can lose the happiest of subscribers because of involuntary churn. Even slight variations in churn can have a significant impact on revenue, so it’s critical to address involuntary churn—and now machine learning can help. Join our latest webinar and you’ll learn: The power of dynamic retry logic, to boost...
Subscription success demands a laser focus on providing subscribers with consistent value which leads to predictable recurring revenue. We recently explored the topic of subscriber acquisition. Now, in our newest e-book, we outline techniques, tactics, and best practices that subscription businesses can use to increase subscriber retention. One way to...
In February, couples around the world plan for how to celebrate Valentine’s Day. In December, friends and families look for the perfect Christmas gift. While chocolate and candy are time-tested testaments of affection, gift card purchases have become a popular choice among gift givers. In fact, 53% of consumers...
Every subscription business encounters credit card declines. These declines increase churn, reduce your revenue, and can negatively impact your subscriber relationships. But, with the right subscription management platform, you can minimize their impact. Recurly has the advantage of working with thousands of subscription businesses which come from a wide range of industries....
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Design and User Experience has always been a critical component at Recurly, and for the Product Design Team, 2017 was all about making the way we work more effective. From new tools and improved processes to collaborating with non-designers and learning more about user needs, we spent the year improving...
Customers have come to expect convenience, simplicity, and speed when completing activities online. This expectation is especially true when shopping and completing purchases on a mobile device. With cart abandonment rates for mobile devices topping 85% last year, and the average across device types at over 77%, merchants have an...
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