CONSUMER GOODS & RETAIL

Show subscribers value beyond the box

Turn one-time shoppers into subscribers with subscription solutions built for enterprises

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Why Recurly

Stop letting inflexible tools limit your growth and leak revenue. Recurly’s robust subscription management and recurring billing platform equips both B2B and B2C companies with the tools they need to grow their customer base and accelerate recurring revenue streams.

Expertise you can trust

15+ years of partnership, thought leadership, and white-glove service.

Combat churn

Trust the tools that recovered over $1.3B in revenue in 2024.

Crafted for scalability

Deep integrations and configurability, built on a global-ready infrastructure.

If you can sell it, you can likely sell a subscription to it

The average American spends $219 each month on subscriptions. We sign up for everything from dinners, movies, wine, and babysitters to workouts, watches, and socks. Subscription-based services provide consumers with the convenient and personalized experiences they love. And subscription-based services provide companies with a steady stream of recurring revenue.

Challenge and Solution

Challenge
You’ve launched a new subscription model, or are thinking about it, but you aren’t sure how to make it work in new markets, or solve inefficient workflows without leaving the subscriber experience on the back-burner.

Solution
You need a subscription platform that can proactively surface opportunities for growth, offers world-class checkouts with the payment methods your buyers want, and a solution that grows wherever you do.

Fight churn with confidence using our powerful revenue recovery tools. In 2024, Recurly helped merchants recover over $1.3 billion in revenue through features like dunning and intelligent retries.
Guide you on your subscription journey, whether you’re launching new subscriptions, scaling globally, or looking to modernize your tech stack.
Automate complex and time-consuming cross-border taxes and revenue compliance (VAT, GDPR, PCI, IFRS–15, etc.).

As our business has grown and the volume has increased, our relationship with Recurly has only strengthened. We've been able to provide valuable feedback and guidance on the roadmap, sharing what’s critical for our needs."

David Hayne— President of Nuuly and Chief

Technology Officer at URBN

Key Features

Recurly allows you to amplify the reach of your streaming media service—from automating revenue recognition to recurring billing and payments to analytics across web and app store channels.

Plans, pricing, and promotions

Quickly configure and launch new plans and present the right offer at the right price — and easily offer discounts and promotions.

Pricing models: Test and fine — tune numerous pricing models from fixed to quantity — based, usage-based, ramp, one — time, and prepay.
Plans and add-ons: Launch, test, and iterate new plans quickly and in any new market through support of over 140 currencies — this includes offers like free trails.
Cancel saves: Save subscribers from churn by creating and testing cancel-save paths via discount, promotions, or pausing their subscription.

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Subscriber management

Maximize subscriber lifetime value with personalized journeys and insights.

Subscriber autonomy: Allow subscribers to easily upgrade, downgrade, start, pause, make additional purchases, and cancel subscriptions with in-app prompts.
Account Hierarchy: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan).
Multi-subscriptions: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating invoices for multiple subscriptions.

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Automated billing

Simplify and automate every aspect of subscription billing and invoicing — and scale with confidence no matter how complex the situation.

Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice.
Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers.
Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level.

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Churn management

Maximize recurring revenue from your travel programs, minimize member attrition, and boost customer value with industry-leading churn and revenue recovery tools.

Intelligent retries: Leverage machine learning to intelligently retry declined payments for membership renewals — a key tool to combat involuntary churn.
Account updater: Automatically update expired or outdated card information for your members, ensuring seamless renewals and uninterrupted access to benefits.
Dunning campaigns: Use dunning tools to automate billing reminders, reduce churn, and update payment methods.

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Revenue recognition

Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.

Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans.
Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models.
Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI.

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Payments orchestration

Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.

Payment gateways: Prevent leaking revenue from failed payments with pre-built integrations to over 20 payment gateways and support for more than 140 currencies.
Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options.
Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods.

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Customizable, in-depth analytics

Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.

Are subscriptions revenue growing?
How do new vs. returning subscribers compare?
What plans and packages are performing best?
How can I improve operational efficiencies?
Am I compliant with ASC-606 and/or IFRS-15?

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App management

Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.

Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions.
Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports.
Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI.

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Get connected

Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.

View all partner integrations

Gain the subscription analytics and insights you need with Recurly

Join thousands of global brands that trust Recurly's 15+ years of expertise

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