From software, media and news, to consumer goods, financial services, and insurance—every major industry is being transformed by the power of subscriptions. Today’s most innovative companies are harnessing the power of the subscription model to create recurring revenue streams, evolve their billing models, reveal mission-critical customer insights, and automate revenue-optimizing decisions.
Thousands of global brands run their subscription business on Recurly. They trust our enterprise-class subscription management and billing platform to create deep connections with their subscribers, build recurring income streams, and exponentially grow revenue. Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments.
For top 130+ customers
in total payment volume in 2021
active subscribers each month
in revenue recovered for customers in 2021
currencies enabled and 18 supported languages
In Colorado and San Francisco Bay Area
Recurly surpasses 40M subscriptions under management
Launches Wallet, Venmo, and pay-as-you-go capabilities for usage-based pricing
Introduces local payment methods in LatAm
New notable customers include: TIME
Recurly secures backing from Accel-KKR, a leading technology-focused growth equity firm
Surpasses $7B in annual transaction volume
New notable customers include: Scentbird, Ellevest
Recurly celebrates 10-year anniversary
New Orleans office opens, expanding the engineering team
Recurly completes its “move to the cloud”
Recurly raises $16.5M Series C funding round
Recurly surpasses 15M subscriptions under management
New notable customers include: PupBox, AMC
From Albania to Zimbabwe, Recurly now has customers in practically every corner of the world
New notable customers include: Universal Studios, Kahoot!, and Codecademy
Recurly hires its 100th employee
Surpasses $1B in annual transaction volume processed through its platform
New notable customers include: STARZ, Pipefy, and PandaDoc
Boulder office opens
Over 2,000 companies rely on Recurly to manage and bill their subscribers
New notable customers include: ViacomCBS, Reputation.com, ShipWorks, and Cinemark
Recurly raises $12M Series B round
New notable customers include: Issuu, Alltrue
Recurly crosses 1M subscriptions under management
New notable customers include: Sling TV, AccuWeather, and Sittercity
Reaches 1,000 customer milestone primarily through inbound means
Recurly raises $6M Series A funding round led by Polaris Partners
New notable customers include: FabFitFun, Stitch Labs
Recurly certified as PCI-compliant
Introduces coupon support to help customers acquire new subscribers
New notable customers include: Duo Security, JibJab, Alltrails, Pantheon, and ShipStation
Dan Burkhart joins Recurly as CEO and co-founder
Recurly raises $1.6M investment seed round and launches its billing platform
Recurly welcomes its first set of customers including Twitch, Unbounce, and Sprout Social
Hits 100th customer milestone
Moves from a startup incubator to its first office in San Francisco
Isaac Hall runs into a problem with making recurring billing work and founds Recurly in his apartment
CEO and Co-Founder
Dan co-founded Recurly with a deep appreciation for the combination of commerce, marketing, business analytics, and excellent user experience design. Dan brings extensive experience from his background of 20 years in roles spanning internet marketing, product marketing, strategic partnerships, business development, and corporate development for eBay (Nasdaq: EBAY) and NBC Internet.
While at eBay, Dan led the Global Buyer Engagement team, the eBay Global Affiliate Program, and the eBay Portal and Partner organization. Prior to eBay, Dan was a Sr. Director of Business Development for NBC Internet, where he played a key role in growing the company from $20MM in revenue to $120MM.
Dan attended the University of Pennsylvania's Wharton School for his undergraduate degree in economics and received his MBA from the Anderson School at UCLA. He currently lives in San Francisco with his wife and two children. Outside of the office, Dan enjoys being a dad and taking full advantage of the many benefits of living in the San Francisco Bay Area.
Co-Founder, Technology Fellow
Isaac co-founded Recurly after experiencing billing pain in many different business contexts, ranging from telco to SaaS. Applying his background in ecommerce systems, internet technologies, and scalability, he designed Recurly to deliver the very solution his prior companies never had.
Isaac earned a BS in Computer Science from the University of Illinois, Urbana-Champaign. Isaac's experience includes being a co-founder and VP of Technology at Syncplicity, Inc and development manager at Grouper/Crackle (acquired by Sony Entertainment, NYSE: SNY). Isaac requires strong coffee, a steady stream of music, and good dose of exercise to make it all happen.
Chief Technology Officer
Tony is responsible for Recurly's technology strategy and building a team focused on customers, collaboration, and continuous improvement.
Tony brings more than 20 years of experience leading technology organizations at Fortune 500 companies like PayPal and Verisign, and at early-stage startups like Signio, Inc. At PayPal, he led a number of critical business initiatives, including scaling the Venmo platform and guiding PayPal's effort to expand its reach with Marketplaces. Tony's background has given him ample experience with the challenges and requirements of both building and scaling technology organizations that develop highly secure and reliable platforms.
Outside the office, Tony enjoys spending time mountain biking, hiking, and exploring the Bay Area and beyond with his wife and three sons.
Chief Financial Officer
Steve is an accomplished finance executive with a prolific track record that includes structuring and negotiating public and private financings, leading two successful IPOs, and numerous mergers, acquisitions, strategic alliances, and divestitures.
Prior to joining Recurly as CFO, Steve served as the CFO at BetterWorks where he led the acquisition of Hyphen. Before that, Steve was the CFO at MetricStream, Actian Corporation, and MarkLogic. At Actian, he doubled the company's revenue while successfully integrating three acquisitions at the same time. Steve also held President and CEO positions at other publicly traded software firms including Chordiant Software, Verity, and Sagent Technology.
Steve is a trusted advisor and business partner to board members, CEOs and global business unit leaders. He currently sits on the board of directors of InfoGain and has served as a board member for both public and privately held companies including Zend, and recently served on the Board of Trustees of the California State Parks Foundation. In 2008, Steve was awarded the prestigious Ernst and Young “Entrepreneur of the Year” award for Software in Northern California.
Born and raised in Ohio, Steve earned his BBA in Accounting from Cleveland State University. Steve is based in sunny Scottsdale, AZ, where he enjoys active pursuits including mountain biking and riding on his Peloton. He's also a PADI-certified scuba-diving instructor.
Chief Product Officer
Jonas is an entrepreneurial executive with extensive high-tech leadership experience and a track record of rolling out new products, building teams, and leading digital businesses to growth, successful exits, and post-exit integration. He has experience operating in diverse geographies including Silicon Valley, London/UK, Europe, and Scandinavia.
Prior to joining Recurly, Jonas was VP & GM for Ooyala's AdTech business unit where he led the R&D, Sales, and Customer Teams. Jonas has spent a large part of his career leading global product and technology teams in the OTT and AdTech sector and has held positions as VP Products at Ooyala, CPO at Videoplaza, CTO at Tradedoubler [TRAD], and Director of Product Management at Orange PCS [ORAN].
Jonas holds an M.Sc. in Industrial Economy & Management from the KTH Royal Institute of Technology, Stockholm and is an alumni of INSEAD Business School, Fontainebleau, France. Outside of work, Jonas likes to travel and is interested in current and international affairs as well as most things outdoors, including road and mountain biking, hiking, skiing, and boating.
Chief Marketing Officer
As the Chief Marketing Officer of Recurly, Theresa leads the go-to-market strategy for demand and revenue creation. A customer champion and passionate brand storyteller, Theresa guides her team in setting the stage for all things Recurly - who we are, why we win, and how we stay at the forefront of subscription management and billing innovation. She is the driving force behind a team of innovative designers, marketers, and brand advocates who are all on an endeavor to tell the story of Recurly’s grand vision.
After 20 years in payments, Theresa left Blackhawk Network to join Recurly in January 2022, bringing with her an unmatchable set of accomplishments, including an impressive number of awards for media and demand innovation. There, she led the global marketing team to achieve 3x their pipeline, owning the industry share of voice and launching new products for consumers and customers alike.
Theresa holds a degree in Psychology from Saint Joseph’s University in Philadelphia. She currently resides in Dallas, Texas, with her husband, daughter, and dog. When she’s not being Recurly’s fearless marketing maven, you can find her lounging at her hot pink beach bungalow or traveling, cooking, and crafting Play-Doh masterpieces.
Senior Vice President, Global Sales
In February 2022, Allison became an integral part of the Recurly leadership team as the Senior Vice President of Global Sales. Focused on hyper-growth, Allison combines her passion for the customer with Recurly’s energetic sales team, cutting-edge technology, and endless opportunities to maximize the company’s impact in the subscription management and billing industries. She is driven by solving customer needs and loves building collaborative teams that help create new markets.
Prior to Recurly, Allison spent 8 years at Anaplan, a SaaS company helping customers orchestrate business performance, in multiple leadership roles in sales and alliances helping the company scale to a successful IPO. Allison has held just about every sales position in various companies including Oracle, OpenText (Actuate), Microstrategy, and Anaplan.
Allison holds a Bachelor of Arts from UCLA. She currently lives in San Francisco with her husband and two children. Outside of the office, Allison enjoys traveling, cooking, and the benefits of living in San Francisco.
Senior Vice President, Engineering
Jeff is responsible for all aspects of engineering at Recurly and has grown the organization with a focus on scalability, cloud infrastructure, architecture, and platform reliability. Since joining Recurly in 2016 as Director of Engineering, Jeff has taken on a progressively challenging set of responsibilities cementing his spot on the executive team. During his tenure, Recurly experienced exponential growth supporting the subscription management and billing of some of the largest and fastest-growing enterprises in the subscription industry.
Jeff earned his BS in Computer Science from Heidelberg University in Ohio.
Jeff is based in San Francisco and enjoys travel, cooking, and exploring the beautiful California wine country.
Vice President, Customer Enablement
Sumitha is a seasoned customer-centric executive with a unique set of experiences encompassing, engineering, customer support, product marketing, and technical alliances development.
As VP of Customer Enablement, Sumitha leads Recurly's enablement management, professional services engineering, and sales engineering teams. Before joining Recurly, Sumitha led the growth of a robust ecosystem of technical partners and alliances at PerimeterX, a leader in bot management. Prior to that she established a new support organization at StrongLoop before its acquisition by IBM, then helped design IBM's developer marketing strategy for APIConnect. As part of the founding team for RedHat's OpenShift PaaS, Sumitha played a key role in the development and go-to-market strategy, growing OpenShift's user base from zero to 1M apps in the first two years. Sumitha's early career experiences include customer success leadership roles at Centrify and Wily, and engineering roles at Marimba and Octel.
Sumitha earned an MS in Computer Science from California State University, following a BS in Engineering from GCT and MBA from Anna University in India.
In her spare time, Sumitha likes hiking, gardening, creating new recipes, traveling, and volunteering with local student organizations.
Vice President, Customer Success
Mary is a consummate customer-centric professional. As VP of Customer Success at Recurly, she leads the charge for managing high-value customer base, including account expansions and renewals. Mary joined Recurly in 2013 as its first customer success manager. As Recurly grew and moved upmarket, Mary scaled the Customer Success function to serve the needs of high-growth and enterprise customers. She is now overseeing an organization that lives, breathes, and champions the customer, making it their personal mission to ensure Recurly's merchants are successful through a high touch, consultative approach that focuses on results.
Prior to joining Recurly, Mary held key customer success roles at Cloudwords and Content Rules managing and growing enterprise-scale accounts like Cisco, NetApp, and VMware.
Mary attended Dartmouth College in New Hampshire and earned a BA in French Literature. She resides in San Francisco with her husband and son, enjoys amazing food and wine, hitting new personal bests on her Peloton bike, and swooshing down the slopes in Utah.
Vice President, Finance
As Recurly's VP of Finance, Chris leads the Accounting, Tax, Treasury and FP&A functions with focus on scaling and supporting the needs of a high-growth company.
He brings over 12 years of corporate finance experience ranging from S&P 500 companies like Cisco and Microsoft to Series B-D startups. He specializes in building lean and highly productive finance teams with a strong emphasis on data-driven decision support across all functional areas. Over the past decade, he has supported the Eventbrite IPO in 2018, as well as several large scale acquisitions, including Skype's acquisition by Microsoft, Ticketfly's acquisition by Pandora, and Ticketfly's acquisition by Eventbrite.
Chris holds a B.S in Finance from San Jose State University.
When not building financial models, Chris thoroughly enjoys cooking, particularly Japanese food such as yakitori, sushi, and yoshoku. He's also an avid hip-hop fan with a growing vinyl record collection.
Vice President and Chief of Staff, Technology
Since August 2020, Annicka has been paving the way for Recurly's technology and people operations. In her dual role as the VP and Chief of Staff of Technology, Annicka expertly drives the planning and delivery of strategic initiatives for Recurly's robust technology sector. The organization's growing success is largely attributed to Annicka's ability to provide executive leadership visibility into program status and technical metrics, including productivity, resource utilization, headcount allocation, and more.
With a tenure of twenty years, Annicka held pivotal positions at Dish Network prior to joining Recurly. She brings a wealth of experience in roles spanning technology and business operations, from managing financial processes and risk evaluations to leading $1B+ in subscription revenue management platforms.
Annicka is a Colorado native with a bachelors from Colorado State University Global Campus and an Executive MBA from the Daniels College of Business at the University of Denver. Staying true to her Denver roots, Annicka spends her free time at the mountain ski resorts, working out, traveling with her family, and being a passionate hockey parent.
Head of Design
As Head of Design, Bekka provides the creative vision for Recurly. Bekka leans on nearly 15 years of experience as a design professional in visual, interaction, and brand design for a deep perspective on crafting meaningful product and brand experiences.
Bekka joined Recurly in 2013 as a lead designer and has since helped to build and grow the design team as Recurly has scaled. She leads a team of talented designers and web developers who partner closely with every part of the company to extend the vision of the Recurly bra
Bekka honed her design chops at creative agencies including Medium and Teak Digital with a focus on brand, web, mobile, and application design, as well as user experience and information architecture.
Bekka attended the University of Tennessee at Chattanooga and earned her BFA in Graphic Design. She is based in San Francisco, CA, and enjoys her two furry felines, interior design, travel, and picnics in the park near her home.
Our core values are ingrained into our DNA. They inform everything we do, from how we work with each other to how we solve challenges and treat our customers. We live our values and we empower our teams to achieve their goals.
From growth, revenue recovery, to gateway and currency support, Recurly has it covered.View infographic
Discover how Recurly is powering recurring revenue for subscription businesses.Read article
New billing and payment options enable frictionless payments for subscription companies.Read announcement
Subscription benchmarks and data that provide deep insights into the metrics that matter most.View research