APP MANAGEMENT
Get a clear picture of your app store & web subscriptions
Recurly app management combines subscription metrics across Apple App Store and Google Play through a simple, automated data sync.

App management & analytics overview
See how Recurly unifies app store and web subscription data for a single source of truth.
Welcome to the Recurly product tour. You'll see how Recurly delivers cross platform analytics and enables critical processes like entitlements and revenue recognition to work across app stores and web subscriptions. Managing your subscription business on Apple App store and Google Play can be challenging, as each App Store provides unique reports. Subscription businesses have been tackling this through spreadsheet imports or custom built integrations using APIs. But both options are expensive and time consuming to maintain. Now you can manage your app stores and web subscriptions with a single UI with Recurly app management. Through reliable cross platform subscription views and analytics. And more. Here's how. First, configure the data sync within recurly. The steps vary between app stores requiring keys and credentials. Next, create products to map the incoming subscriptions from the app stores. The products can be associated with recurring plans to streamline reporting. Once configured and tested, you'll see new subscriptions initiated from the stores on the accounts and the subscriptions within recurly. You can set the date range and click into the account and subscription to see more details. Next, you can compare and analyze performance, including revenue, retention, and growth using prebuilt dashboards and reports. Here you'll see total subscriptions and growth, which can be grouped by state, active, canceled or expired. Total active subscriptions and revenue by product, subscriber retention, shown as a co hort analysis by sign up month or first activation. Total billing or revenue by account. With recurrently acting as a hub for cross form data, you can enhance key features and processes. Based on the subscription purchase entitlements allow you to control access to specific features, functionality, or content. For example, a gold plan gives access to premium content. And app management controls access across app stores and web subscribers. Save valuable time and effort by managing entitlements within a single interface. Next, revenue recognition streamlines and automates ASC six zero six and IFRS fifteen compliance. Due to the dynamic nature of subscriptions, upgrade, downgrade, pause, cancel, add on, one time purchases and so on, recognizing recurring revenue continues to be more complex and highly regulated. There's a demand for accounting automation to comply with complex global revenue recognition standards. Now add Apple, Google, and web subscriptions to that complexity. With Recurly, you can leverage cross platform data along side with recurring revenue recognition or export the data to a third party tool Lastly, you may want to trigger new processes and workflows based on app store subscription life cycle events. Recurly can be used as a centralized hub for identifying and taking action on these events using our single API and webhook. Recurly receives notifications from the app stores regarding subscription changes and updates its records accordingly. Here are some of notifications received that correspond to app store life cycle events. That's how we curly delivers cross platform analytics and enables critical processes like entitlements and revenue recognition across app stores and web subscriptions. Rocurly is the subscription management and billing platform trusted by global and growing direct to consumer brands to grow their revenue fast smarter, and stronger. Learn more about how to keep a good thing growing at recurring dot com.
Gain instant and reliable access to cross-platform subscription analytics—all in one place
Grow subscription and recurring revenue
by uncovering cross-platform acquisition, retention, and opportunity insights
Enhance the subscriber experience
by leveraging a holistic view of subscribers that fuels targeted engagement strategies
Increase operational efficiencies
by enabling cross-platform processes like entitlements and revenue recognition
Key features
Recurly app management syncs app store subscription data with web data, providing a single source of truth.
Simple configuration
Quickly connect app stores with Recurly to standardize and automate subscription metrics including subscriber, subscription, and payment data, all viewable within a single UI.
- For Apple App Store and Google Play
- Historical (via initial upload) and net-new subscriptions
- Near real-time, one-way data sync

Multi-platform product catalog
Create and manage a unified product catalog across app stores and associate the products to Recurly subscription plans for more streamlined reporting.
- Simple setup with several required fields
- Automated matching once product name is created
- Intuitive workflow for unmatched subscriptions

Enhanced subscriber view
Gain a holistic view of web and mobile subscriptions within the Recurly UI with access to detailed subscription details to fuel faster, more-informed decisions.
- Account and subscription view within Recurly UI
- Drillable to account and subscription details
- Exportable for further analysis

Cross-platform analytics
Compare and analyze subscription performance, revenue, retention, and growth across app stores and web with prebuilt dashboards and reports.
- Total subscriptions and growth
- Total subscriptions and revenue by product
- Total billings by account
- Subscriber retention by cohort analysis

Cross-platform entitlement
Build and bundle granular features to determine customer access rights through a simple, consolidated UI, often unlocked through subscription purchases in the app stores (e.g. paywalls).
- Created and managed within a simple interface
- Configurable across app stores and web
- Requires APIs for entitlement checks

Cross-platform revenue recognition
Enable the automation of ASC-606 and IFRS-15 compliance across web and app stores in conjunction with Recurly revenue recognition, or export the cross-platform data to an external tool.
- Subscription revenue data sync
- Includes transaction currency, price, taxes, and more
- Additional credentials required

Cross-platform process automation
Trigger and automate workflows and processes based on subscription lifecycle events across app stores and web through simple yet robust APIs and webhooks.
- Hub for cross-platform subscription lifecycle events
- Events includes new, renewals, failures, cancels, and more
- Webhook payloads are lightweight

Experience matters. Enjoy unmatched, proven scalability with Recurly.
2,300+
subscription businesses powered by Recurly
100M+
active subscribers on our platform
$10B
annual transaction volume
$1.7B
in annual recovered revenue

They (Recurly) have the cleanest, most well-thought-out API in existence. Who knew a company could simultaneously give access to dozens of gateways while exposing a unified interface that's more simple than any of them."
Sr. Engineer
Customer since 2010
Frequently asked questions
App management enables you to centralize your customer, subscription, and payment data from app stores (Apple App Store and Google Play) using the Recurly platform as a single source of truth.
With app management, you can grow subscription revenue and enhance subscriber experience with a holistic cross-platform view of insights and opportunities. Further, you can gain efficiencies by developing cross-platform subscription workflows without the need to build and maintain app store data integrations.
Our existing mobile SDK allows you to create subscriptions and collect payments through your Recurly payment/gateway rails directly within your mobile app experience. However, Apple App Store or Google Play do not generally allow this within their terms of service. If you need to create subscriptions or process payments through Apple/Google rails, the app management connector allows you to sync subscriptions and subscription data from Apple/Google to Recurly. For Apple, the connector requires another type of SDK to enable the syncing.
The cost to use Recurly app management is a fixed annual platform fee and variable usage fee based on gross app store revenue.
You can find more information in the product documentation page, or by contacting Recurly.
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