Reduce involuntary and voluntary customer churn
Churn is the enemy of every subscription business. Reducing customer churn requires smart churn tools and strategies.
Churn can be unintentional and preventable
Involuntary churn is unintentional—an expired card or card reported lost, for example. Some industry reports have found that 20-40% of churn is involuntary.
Businesses with automated tools and insights can stem involuntary churn and recapture lost revenue, making a significant impact in both the bottom line and subscriber retention.
Maximize recurring revenue, minimize attrition, and boost customer value with industry-leading churn and revenue recovery tools
Minimize churn and maximize revenue
Stem churn before it takes root. Recover failed payments before customers are gone for good. Recurly combines proprietary, proactive, and reactive revenue recovery tools and tactics to keep accounts up to date, and optimized for transaction and processing success.
Retain and win back subscribers
Make it easy—and pleasant—for customers to subscribe and stay. Offer relevant upsell opportunities, subscription add-ons, and incentives to keep your offering fresh. And when an account gets off track? Recurly has the tools that bring them back.
Scale faster with smarter insights
Confident, strategic decision making is possible through subscriber activity, plan performance, and recurring revenue insights. Leverage smart reports, dashboards, imports, and exports to spot trends, capitalize on opportunities, share info, and scale quickly.
Key features
Dramatically reduce both voluntary and involuntary churn using a focused churn management approach, including intelligent retries, automatic account updater, and dunning campaigns.
Intelligent retries stop churn before it starts
Dramatically cut involuntary churn and recover failed payments. The Recurly retry engine intelligently retries declined transactions using machine-learning, whenever and however the transaction is most likely to be accepted.
- Powered by millions of data points
- Operates automatically to increase revenue recovery
- Or apply your own retry configuration
Account updater keeps you one step ahead
Avoid failed payments by monitoring customers’ credit cards for changes, making updates in Recurly's records as needed.
- Checks for updates before renewals
- Writes updated information into subscription records
- Works with account updater programs managed by leading credit card providers
Expired card management reduces declines
An expired credit card is one of the most common reasons for transaction decline. Avoid it by keeping card data fresh, automatically updating subscriber records with the accurate data.
- Automatically updates account billing data and preserves the event record
- Customize and enable email communications to notify subscribers
- See what revenue is saved with recovered revenue dashboards
Dunning campaigns work overtime
Increase the effectiveness of your collection efforts with automated dunning communications. Configurable across period and timing, if the payment is past due or declined, your selected and personalized dunning campaign launches.
- Configure multiple dunning campaigns for various cohorts
- Assign different campaigns to specific plans or accounts
- Customize templates for manual, automatic invoice, and post-trial declines
Backup payment method keeps revenue flowing
Did you know that there are over 2,000 reasons why a credit card transaction may fail? Whatever the reason, when it happens, Recurly automatically reaches for the backup payment method for every account.
- Designate one payment method as the backup
- Use it on any invoice that goes into dunning
- Prevent service and subscription interruptions
Subscription pause is a valuable customer retention tactic
Put the brakes on voluntary churn by offering pause instead. Avoid losing valuable customers by allowing them to pause their subscriptions on demand.
- One click pause functionality
- Specify the pause start date and/or number of cycles
- Automatically reactivate the subscription
Identify growth opportunities with advanced subscription analytics
Gain deep insights into business performance with advanced subscription analytics via charts, tables, and graphs that allow you to optimize what’s working and tweak what’s not.
Learn more about reporting & analyticsChurn analysis
Calculates and monitors the total number of subscriptions that have expired during a selected time period, and categorizes into two churn types: voluntary or involuntary.
Recovered revenue
Calculates and reports the total revenue recovered by minimizing involuntary churn from declined transactions, segmented by recovery method:
- Intelligent retries
- Account updater
- Expired card management
- Backup payment method
Dunning effectiveness
Tracks the dunning recovery rate, amount of revenue recovered, and number of subscriptions saved for invoices that go past due.
Get connected through the Recurly partner ecosystem
Seamlessly extend your existing workflows and tech stack with pre-built integrations for dozens of CRM, ERP, and data systems, as well as gateways, accounting, tax, and fraud solutions.
View all partner integrations
Kount
Protect your business from suspicious activity with superior and customizable fraud-fighting capabilities directly within Recurly, leveraging Kount’s next-generation artificial intelligence scoring and business intelligence tool to perform in-depth analysis.
Learn more
Zendesk
Provide better customer service by answering customer questions and handling more customer requests quickly with three available syncs: Zendesk Chat, Zendesk Support, and Zendesk Sell.
Learn more
Snowflake
Glean greater insights into the performance of your subscription business by automatically exporting account-level data from Recurly and combining it with other data sources stored in Snowflake.
Learn more
Zapier
Increase process efficiency and extend subscription capabilities by easily enabling your own connections with best-of-breed SaaS applications or transfer data through the use of simple integrations called "Zaps".
Learn moreExperience matters. Enjoy unmatched, proven scalability with Recurly.
$800M+
total revenue recovered in 2021
18.5M
at-risk invoices saved in 2021
76%
of at-risk subscribers saved in 2021
12%
median revenue lift from revenue recovery in 2021
Best-in-class dunning and an effective means to ensure successful payments on every invoice are critical capabilities. And to be scalable, we need to do all this in a low-touch way. Recurly is an invaluable tool for us in these efforts, providing key information and tools to our sales team.
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