PRODUCT MANAGEMENT ROLE
Product Managers’ guide to subscription management
How product managers can reduce churn, maximize results, and minimize resources
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Benefits
The Recurly subscription management and recurring billing platform is designed to provide product managers with an easy-to-use platform that provides the agility you need to streamline operations, improve customer relationships, and increase revenue predictability.
Fast & simple plan creation
Flexible pricing models so you can create, launch, test, refine, and repeat new offerings and tweak existing plans for optimal results.
Improved subscriber engagement
Flexible payment plans, personalized lifecycle communications, and promotional tools across web and app stores.
Improved subscriber retention
Industry-leading churn management and a proven recovered revenue engine that saved over $1 billion for customers globally in 2022 alone.
Deeper analytics & insights
Identify trends and patterns, and make data-driven decisions to improve the product and enhance the subscriber experience.
Secure integration methods
Drive frictionless workflows—linking every aspect of your subscription business—including APIs, Recurly.js, webhooks and more.
Global capabilities
Scale across borders while communicating in local languages, pricing in local currencies, and collecting through regional payment gateways.
Product managers have an increasingly difficult job
Product managers are stretched thin with a large task list. From product strategy, development, launch, and ongoing performance, much of the success of your company’s solution offering can fall on your shoulders.
Challenge
You have great ideas, but missing the tools and resources to execute on them well—and quickly.
Solution
Recurly helps by making it easy to launch, measure, and refine your subscription offerings by testing new pricing models and rolling out trials, coupons, and promotions that attract and retain subscribers without draining your resources. Plus, advanced analytics allow for faster, informed decisions across both web and app stores subscriptions.
One of the key reasons why we're able to get where we are is that we are very fast to react and also very flexible. Recurly plays a huge part in that."
Anton Jusufi
Director of Product Management
Fabfitfun
Key features
Recurly powers your subscriptions with the automation and insights it needs to succeed — from revenue recognition to recurring billing, payments orchestration, churn management and reporting. and analytics across web and app stores.
Plans, pricing, and promotions
Quickly configure and launch new plans and present the right offer at the right price — and easily offer discounts and promotions.
- Pricing models: Test and fine — tune numerous pricing models from fixed to quantity — based, usage-based, ramp, one — time, and prepay.
- Plans and add-ons: Launch, test, and iterate new plans quickly and in any new market through support of over 140 currencies — this includes offers like free trails.
- Cancel saves: Save subscribers from churn by creating and testing cancel-save paths via discount, promotions, or pausing their subscription.
Subscriber management
Maximize subscriber lifetime value with personalized journeys and insights.
- Subscriber autonomy: Allow subscribers to easily upgrade, downgrade, start, pause, make additional purchases, and cancel subscriptions with in-app prompts.
- Account Hierarchy: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan).
- Multi-subscriptions: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating invoices for multiple subscriptions.
Automated billing
Simplify and automate every aspect of subscription billing and invoicing — and scale with confidence no matter how complex the situation.
- Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice.
- Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers.
- Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level.
Churn management
Maximize recurring revenue from your travel programs, minimize member attrition, and boost customer value with industry-leading churn and revenue recovery tools.
- Intelligent retries: Leverage machine learning to intelligently retry declined payments for membership renewals — a key tool to combat involuntary churn.
- Account updater: Automatically update expired or outdated card information for your members, ensuring seamless renewals and uninterrupted access to benefits.
- Dunning campaigns: Use dunning tools to automate billing reminders, reduce churn, and update payment methods.
Revenue recognition
Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.
- Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans.
- Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models.
- Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI.
Payments orchestration
Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.
- Payment gateways: Prevent leaking revenue from failed payments with pre-built integrations to over 20 payment gateways and support for more than 140 currencies.
- Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options.
- Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods.
Customizable, in-depth analytics
Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.
- Are subscriptions revenue growing?
- How do new vs. returning subscribers compare?
- What plans and packages are performing best?
- How can I improve operational efficiencies?
- Am I compliant with ASC-606 and/or IFRS-15?
App management
Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.
- Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions.
- Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports.
- Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI.
Scale with confidence
Secure integrations
Don’t let your tech stack keep you from growth, choose the best - in - breed solutions
Get connected
Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.
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