FOR MID-MARKET COMPANIES
Subscription management solutions for mid-market brands
How to build and maintain a loyal subscriber base
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Benefits
Recurly offers mid-market companies a flexible, powerful platform to manage and scale their subscription business, automate key processes, and increase customer lifetime value.
Flexible pricing & packaging
Gives SMBs the ability to tailor plans to specific customer segments, and test and adjust pricing and pricing models as needed.
Promotional tools
Increases subscriber acquisition, measures effectiveness, and improves subscriber retention with irresistible incentives and coupons.
Scalable platform
Quickly meets changing demands, handles high volumes of subscribers and transactions, and meets global mandates.
Advanced analytics & reporting
Monitor subscriber growth and retention, plan and trial performance, churn analysis, recovered revenue and more.
Prebuilt integrations
Connect with leading applications in CRM, accounting, data and marketing automation, or diverse integration methods to build your own.
Security & compliance
Meet relevant global security and data privacy regulations and instill peace of mind that your subscription business is secure and compliant.
Fighting subscription fatigue is exhausting
Mid-market subscription companies face fierce competition. Winning and retaining customers requires a strategic combination of the right product at the right price at the right time.
Challenge
Customer retention is crucial to success. Mid-market companies must build a loyal customer base that won’t jump ship at the sight of the next shiny object.
Solution
Recurly allows you to quickly launch new offers, trials, and promotions, adjust pricing and subscription terms, and deliver personalized communications at every stop in the subscription lifecycle.
Not having to worry about managing subscription billing because Recurly handles that for us has been huge. It has enabled us to focus on the elements that are core to our business—the customer experience and the box."
Becky Segal
VP, Platform Engineering
BARK
Key features
Recurly powers your subscriptions with the automation and insights it needs to succeed — from revenue recognition to recurring billing, payments orchestration, churn management and reporting. and analytics across web and app stores.
Plans, pricing, and promotions
Quickly configure and launch new plans and present the right offer at the right price — and easily offer discounts and promotions.
- Pricing models: Test and fine — tune numerous pricing models from fixed to quantity — based, usage-based, ramp, one — time, and prepay.
- Plans and add-ons: Launch, test, and iterate new plans quickly and in any new market through support of over 140 currencies — this includes offers like free trails.
- Cancel saves: Save subscribers from churn by creating and testing cancel-save paths via discount, promotions, or pausing their subscription.
Subscriber management
Maximize subscriber lifetime value with personalized journeys and insights.
- Subscriber autonomy: Allow subscribers to easily upgrade, downgrade, start, pause, make additional purchases, and cancel subscriptions with in-app prompts.
- Account Hierarchy: Support subscribers with multiple regions or entities by creating a many-to-one invoicing hierarchy (e.g. a family plan).
- Multi-subscriptions: Allow subscribers to efficiently manage multiple subscriptions per account, consolidating invoices for multiple subscriptions.
Automated billing
Simplify and automate every aspect of subscription billing and invoicing — and scale with confidence no matter how complex the situation.
- Automated invoicing: Automate the entire recurring billing and invoicing cycle, or accommodate the occasional manual invoice.
- Invoice customization: Customize invoice and receipt templates including header and footer, assigning templates to individual subscribers.
- Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level.
Churn management
Maximize recurring revenue from your travel programs, minimize member attrition, and boost customer value with industry-leading churn and revenue recovery tools.
- Intelligent retries: Leverage machine learning to intelligently retry declined payments for membership renewals — a key tool to combat involuntary churn.
- Account updater: Automatically update expired or outdated card information for your members, ensuring seamless renewals and uninterrupted access to benefits.
- Dunning campaigns: Use dunning tools to automate billing reminders, reduce churn, and update payment methods.
Payments orchestration
Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.
- Payment gateways: Prevent leaking revenue from failed payments with pre-built integrations to over 20 payment gateways and support for more than 140 currencies.
- Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options.
- Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods.
Customizable, in-depth analytics
Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.
- Are subscriptions revenue growing?
- How do new vs. returning subscribers compare?
- What plans and packages are performing best?
- How can I improve operational efficiencies?
- Am I compliant with ASC-606 and/or IFRS-15?
App management
Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.
- Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions.
- Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports.
- Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI.
Scale with confidence
Secure integrations
Don’t let your tech stack keep you from growth, choose the best - in - breed solutions
Get connected
Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.
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