Retention cheat sheet

16 tactics to drive customer LTV

Leading brands stay ahead because they use smart tactics to give their LTV a serious boost. What they can't use are vague tips—"build trust with your customers," "innovate fast"—or a sales pitch on more software.

Recurly’s retention cheat sheet is chock-full of insights we’ve gathered from conversations with top subscription company leaders on how they've combated voluntary and involuntary churn.

Inside, you'll find:

  • 16 detailed strategies for addressing churn in a smarter, more efficient way

  • Examples from both B2B and B2C subscription companies

  • Advice on how to implement these strategies in your own business

Leading brands stay ahead because they use smart tactics to give their LTV a serious boost. What they can't use are vague tips—"build trust with your customers," "innovate fast"—or a sales pitch on more software.

Recurly’s retention cheat sheet is chock-full of insights we’ve gathered from conversations with top subscription company leaders on how they've combated voluntary and involuntary churn.

Inside, you'll find:

  • 16 detailed strategies for addressing churn in a smarter, more efficient way

  • Examples from both B2B and B2C subscription companies

  • Advice on how to implement these strategies in your own business