SUBSCRIBER MANAGEMENT
Manage subscribers at scale
Gain a complete view of subscribers and subscriptions and manage them with ease through integrated subscription and communications tools that simplify complexity and accelerate growth.
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The 2026 State of Subscriptions
Find exclusive subscription trends and benchmarks from more than 2,200 global consumer brands and more than 76 million unique subscribers in the Recurly 2026 State of Subscriptions report.
See the dataCapture your share of the market
Over the past decade, the subscription economy grew almost five times faster than the S&P 500 and is on track to double in the next three years.
As businesses look to increase revenue, capitalizing on the loyalty created by subscription services proves to be a driver of growth. Recurly research finds that customers feel more loyal (51%) and tend to spend more money (42%) with brands and businesses they subscribe to.
With so much opportunity awaiting, businesses need fast, scalable subscription management tools.
Drive growth faster with cohesive subscriber management, automated communications, and flexible plan configuration
Unite your teams with a single, shared view
Keep your teams synced and your subscribers front and center with tools that connect the dots and deliver the facts. And handle those complex parent/child accounts without feuds using simple account hierarchy billing.
Manage subscription changes with ease
Remove the friction and make it easy to modify and update subscriptions. Subscribers can easily add, change, pause, and cancel anytime, increasing their satisfaction and letting the goodwill flow throughout your relationships.
Engage thoughtfully at each point in the journey
Leverage tools and resources to keep milestone communications streaming throughout the subscriber lifecycle—automatically. Deliver contextual, customizable, personalized emails that inform, engage, and retain customers.
Key Features
Build healthy margins, manage tiered pricing models, and grow your customer base using flexible and intuitive tools that simplify the entire subscription lifecycle and adapt as your business changes.
Subscription management built to scale
Easily manage subscribers and their subscriptions with full visibility throughout the lifecycle—from future, active, paused, canceled, or expired. You're in complete control, even down to updating pricing tiers and product combinations.
- Maintain all subscriber data in one location
- Gain visibility through subscription dashboards and reports
- Update and modify pricing plans and terms by subscriber
Recurly Compass: Your AI edge for subscription growth
Fuel your next move with personalized insights, subscription strategy playbooks, and AI-powered search.
- Personalized AI-powered insights
- Playbooks to grow subscribers
- AI assisted global search
Multi-subscription support multiplies the value
Why stop at one when you can allow customers to sign up for multiple subscriptions? Remove the friction and make it simple for customers to shop for two or more subscriptions and combine them into a single purchase.
- Manage multiple subscriptions per account
- Consolidate invoices for multiple subscriptions
- Combine one-time and recurring items
Subscription lifecycle emails keep them engaged
Build relationships with your subscribers. Keep relevant communications from your customer base flowing through the subscription lifecycle using customizable email templates and automated delivery.
- Leverage dozens of templates to fit every lifecycle event, including sign-up, billing, and renewals
- Customize each email to fit your business, including content, language, and time zone
- Deliver automatically, following product decisions
Account hierarchy supports parent/child relationships
To support subscribers with multiple regions or entities, create and link multiple “child” accounts to a single “parent” account to streamline billing management. You choose whether invoices go to the children or the parent account.
- Create a many-to-one invoicing hierarchy (e.g. a family plan with one account per household)
- Support complex organizational structures
- Enable easy visibility into the account structure
Personalize Checkout to gain more subscribers
Recurly Checkout makes the checkout process as fast and frictionless as possible, ensuring a seamless, secure, and personalized experience for every customer—one that leads to more signups.
- Deliver dynamic personalization that wins subscriber trust and loyalty
- Offer additional payment options that increase conversions
- Reinforce your brand identity throughout
Identify growth opportunities with advanced subscription analytics
Gain deep insights into business performance with advanced subscription analytics via charts, tables, and graphs that allow you to optimize what’s working and tweak what’s not.
Get a quick view of total active subscribers for last month, previous month, three months ago, and one year ago.
Filter to see the daily, weekly, or monthly number of active accounts and subscribers, all adjustable to your preferred date range.
Track subscriber growth (anyone with an active subscription) over time to identify trends, including calculations for the net change of new, returning, and churned subscribers over a selected timeframe.
Gain better insights on your subscribers with a proprietary cohort analysis, showing active and churned subscribers over time. Evaluate paid subscriber retention and churn rates over a specified timeframe.
Get connected through the Recurly partner ecosystem
Seamlessly extend your existing workflows and tech stack with pre-built integrations for dozens of CRM, ERP, and data systems, as well as gateways, accounting, tax, and fraud solutions.
Salesforce
Create, manage and monetize subscriptions seamlessly with our two-way, automated sync with account, plan, subscription, invoice, transaction, and line item data from Recurly into Salesforce.
Oracle NetSuite
Enhance your subscription process by syncing billing and customer subscription data from your Recurly plans to the financial and accounting data in your Oracle NetSuite environment.
Zendesk
Provide better customer service by answering customer questions and handling more customer requests quickly with three available Zendesk syncs: Zendesk Chat, Zendesk Support, and Zendesk Sell.
Snowflake
Glean greater insights into the performance of your subscription business by automatically exporting account-level data from Recurly and combining it with other data sources stored in Snowflake.
Experience matters. Enjoy unmatched, proven scalability with Recurly.
$100M+
active platform subscribers
49%
annual dunning recovery rate
$1.6B
in annual recovered revenue
96%
annual renewal invoice paid rate
Subscriptions are not our core business so engaging the experts at Recurly has saved us engineering hours, internal resource drain, and delivers a higher quality experience for our customers."
Taylor Putnam
Principal Commercial Product Manager
Frequently asked questions
Managing recurring revenue can add complexities—including compliance mandates—to a company’s accounting workflow. Full visibility into the recurring revenue stream and customer subscriptions is essential.
Subscription management is the process of managing your customers’ subscriptions—including contract terms, payment methods, ship, and bill-to addresses—throughout the subscription lifecycle.
A subscription management platform is software for businesses designed to help manage their customers’ subscriptions and subscription pricing models.
Customers say they prefer subscriptions for their convenience, flexibility, personalization, variety, sense of exclusivity, and value-based pricing to lower the financial barrier to entry.
Similar to subscription management, subscription lifecycle management is the process of managing every aspect of your customers’ subscriptions throughout the subscription lifecycle, from initial signup to pause to cancellation.
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