State of Subscriptions: Software

The new reality of SaaS growth

Relying on old acquisition strategies is a losing game. The data shows a clear shift in the market and a new path to sustainable growth:

Find out why traditional acquisition is failing and what actually convinces a user to subscribe today
Learn how a simple "pause" option — which saw 103% YoY growth in adoption — can become your most effective tool for preventing voluntary churn
Why the first 12 months are critical to subscription growth and increased LTV

Get the report

Stop chasing expensive leads and start building a retention-centric growth model. This report gives you the insights to make the pivot.

Optimize your funnel: Discover the two channels driving the highest-quality signups and learn why free trial conversion has fallen to just 33%
Automate revenue recovery: See how an intelligent dunning and retry system can become your most valuable tool for fighting involuntary churn and protecting your revenue
Incentivize loyalty: Find out why 34% of users who switch providers would have stayed for a simple discount, and how to use strategic offers to drive long-term commitment

Get the data and strategies you need to build a more predictable, profitable business.