Winning 2026 EMEA payment strategies

EMEA faces a unique contradiction: signup success is at an all-time high, yet renewal is the new frontline for churn. Success now requires lifecycle intelligence.

What is inside?

• The power of localisation: PayPal accounts for 27.7% of all transactions.
• The pause effect: Merchants saw a 337% spike in “pause before cancel” usage.
• Smart fraud prevention: 56% of consumers now trust AI to manage fraud detection.