2026 State of Subscriptions Webinar: The new rules for retention, AI, and trust
2026 State of Subscriptions
The era of “wait and see" with AI and flexible billing is over. This session explores how brands are moving away from reactive churn management and toward proactive engagement. Whether you are managing a mobile-first audience in Mexico or a legacy publication in the US, the 2026 roadmap is about trust-based retention.
Topics we’ll cover:
The new growth equation: Why optimization has replaced marketing as the primary driver of revenue in a saturated market.
Engagement as a churn shield: Analyzing why "lack of use" is the #1 reason for cancellation and how to prove value before the subscriber baulks.
The ROI of flexibility: How to operationalize "pause" and "micro-subscriptions" to turn potential breakups into temporary breaks.
Balancing stability and control: Strategies for mixing monthly and annual plans to satisfy consumer demand for control while maintaining predictable revenue.
From insight to action with AI: A deep dive into "Agentic AI" and how autonomous systems are moving from analyzing data to proactively intercepting churn.
Navigating global friction: Solving the payment hurdle in emerging markets like LATAM and India through localized billing and cash-alternative strategies.
The win-back loop: Why your former subscribers are your highest-intent growth channel and how to bring them back without relying on generic discounts.
Meet the panel
This conversational, high-energy discussion will be led by our host, Strategic Customer Success Manager Ellen Lobb, and will feature an expert panel:
Brian Geier – VP, Business Intelligence, Recurly
Stéphane Turquay – Principal Product Manager, Smallpdf
Erin O’Neill – Head of Lifecycle, Audiobooks.com
Yannick Measson – VP, Product Management, TelevisaUnivision
Mariam Zoghbi – Senior Director of Growth, Fortune
Want to take action today? Book your demo to see how Recurly can help you.