Subscription Pricing and Packaging

Part 1: How to test & optimize pricing models to maximize revenue

Dynamic, usage-based, trials–the nuances and complexities of your subscription pricing strategy are endless. That’s where Matt Linsday, CEO of Mather Economics comes in. With 25 years of experience leading consumer pricing strategies for brands like Tribune, IHG, Coca-Cola, UPS, Dow Jones, and Chick-fil-A, Lindsay walks through: 

  • Pricing trends and benchmark data by industry

  • How to best handle renewals, upgrades, and win-backs

  • Predictive analytical models and running an effective A/B test

Part 2: How to deliver pricing flexibility through your product and tech stack

74% of consumers say the ability to personalize is their top reason to subscribe. Hear from Niraj Naik, VP of Product Management at Recurly, on how to build out your billing and payment experience to deliver pricing flexibility and personalization.

Recurly SubscriptionsRecurly CommerceRecurly EngageRecurly RevRecApp ManagementRecurly ReleaseTry it free
Resource centerBlogEventsBenchmarks & InsightsSupport & ServicesLogin
Integration methodsSecurity & CompliancePartners integrationsPartner ecosystem
Subscriptions documentationCommerce documentationEngage documentationRevRec documentationAPI ReferenceStatus
AboutLeadershipPress releasesCareersContact us
Privacy policyLegalDPACookie policyTerms of serviceSecurity & complianceModern slavery act statement

©2026 Recurly, Inc.