SUBSCRIPTION LOYALTY PROGRAMS
Hit the road with turnkey subscription loyalty programs
Chart a course for subscription success with the leading direct-to-consumer subscription management platform for travel and hospitality brands.
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Subscriptions are not our core business so engaging the experts at Recurly has saved us engineering hours, internal resource drain, and delivers a higher quality experience for our customers."
Taylor Putnam
Principal Commercial Product Manager
Spread your wings with Recurly!
As the travel and hospitality industry continues to rebound, the competition for consumer booking is heating up (and not just for the summer).
Travel and hospitality companies are heavily investing in subscription loyalty programs to increase customer preference, drive revenue, and gain a competitive edge.
And launching and managing subscription loyalty programs can be challenging. You'll need to continuously optimize your subscription loyalty program and provide a seamless experience throughout their—relaxing—journey.
We're talking about hassle-free sign-ups, easy pauses and cancellations, customizable plans, and personalized offers that fit consumer needs.
Key Features
Build healthy margins, manage tiered pricing models, and grow your customer base using flexible and intuitive tools that simplify the entire subscription lifecycle and adapt as your business changes.
Plans, pricing, and promotions
Quickly configure and launch new plans and present the right offer at the right price — and easily offer discounts and promotions.
- Pricing models: Test and fine — tune numerous pricing models from fixed to quantity — based, usage-based, ramp, one — time, and prepay.
- Plans and add-ons: Launch, test, and iterate new plans quickly and in any new market through support of over 140 currencies — this includes offers like free trails.
- Cancel saves: Save subscribers from churn by creating and testing cancel-save paths via discount, promotions, or pausing their subscription.

App management
Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.
- Enhanced subscriber view: Gain a holistic view of all subscriptions with access to subscription details to fuel faster, more-informed decisions.
- Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports.
- Cross-platform entitlement: Build and bundle granular features to determine customer access rights through a simple, consolidated UI.

Payments orchestration
Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.
- Payment gateways: Prevent leaking revenue from failed payments with pre-built integrations to over 20 payment gateways and support for more than 140 currencies.
- Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options.
- Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods.

Why Recurly
Stop letting inflexible tools limit your growth and leak revenue. Recurly’s robust subscription management and recurring billing platform equips both B2B and B2C companies with the tools they need to grow their customer base and accelerate recurring revenue streams.
Expertise you can trust
15+ years of partnership, thought leadership, and white-glove service.
Combat churn
Trust the tools that recovered over $1.3B in revenue in 2024.
Crafted for scalability
Deep integrations and configurability, built on a global-ready infrastructure.
Experience matters. Enjoy unmatched, proven scalability with Recurly.
$100M+
active platform subscribers
49%
annual dunning recovery rate
$1.6B
in annual recovered revenue
96%
annual renewal invoice paid rate
Gain the subscription analytics and insights you need with Recurly
Join thousands of global brands that trust Recurly's 15+ years of expertise

Recurly gave us the flexibility to play with the plans and promotions. Having that built-in has helped us test and learn what combination of promotions, marketing channels, and term length equate to the highest LTV."
Ben Zvaifler
Founder and CEO
Pupbox