Maintaining a steady revenue stream is crucial for long-term success in today's competitive business landscape. Subscription companies often invest their resources in marketing, sales, and customer acquisition strategies to boost revenue. However, revenue leakage is a frequently overlooked aspect that can impact the bottom line. Subscription revenue leakage refers to...
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Welcome back to Subscriptions Weekly! This time, we review how streaming brands stack up in subscribers and revenue, why profitability is more than just subscriber growth, and why we might see more streaming mergers in the future. We also review Apple’s ecosystem driving customer loyalty and the FTC click-to-cancel amendment....
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Welcome back to Subscriptions Weekly! This week, we review the price increase in streaming companies, Spotify’s new integration with Patreon for pay-walled podcasts, and the Q2 results for streaming video on-demand (SVOD) brands like Paramount+ and Disney+. Let’s dive in! Why are streaming companies raising prices? Companies are being squeezed...
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From streaming services to box-of-the-month kits to software applications, subscriptions are the preferred way for consumers to access convenient products and services. However, companies must meet the preferences across generations to achieve sustainable growth in this competitive landscape. Understanding the demands and expectations of each subscriber cohort is key to...
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Welcome back to Subscriptions Weekly! This week, we look back at the Q1 and Q2 results for leading media subscription brands–the results are surprising. We also check on X Blue, former Twitter Blue’s, new feature to hide checkmarks. Warner Bros. Discovery loses 1.8M subscribers amid Max rebrand Warner Bros. Discovery...
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Why are subscriber analytics important? Subscription analytics are crucial for overall business growth. It enables businesses to stay competitive and relevant in a rapidly evolving digital landscape where customer preferences and behaviors are continually changing. With the right set of data, you can, among other things: Find valuable insights into...
Subscription companies have several advantages over companies that only have one-time offerings, such as a consistent and predictable revenue stream and the opportunity to build a more loyal customer base. There are countless examples in other industries, including outdoor gear and clothing. Many consumers have gotten used to...
In the subscription business, winning a customer is only the beginning. If you're ready to take serious steps to reduce customer churn rates, there's a lot of good news. It takes some work, but it pays off. Noticeably in your monthly recurring revenue and customer feedback surveys. 1. Analyze why...
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Welcome back to Subscriptions Weekly! This week, we review Spotify’s price hike, Apple’s MLS streaming service boost after Messi’s arrival, and Instagram’s creator subscription launch in more countries. We also discuss what the Q2 earnings season tells us about the state of global payments and the tenets of a successful...
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In today's fast-paced technological landscape, the digital sector plays a significant role in the UK's economy, but it also brings new challenges for businesses–especially in the subscription industry. Subscriptions are a growing industry. In fact, the subscription economy is projected to hit $1.5 trillion by 2025. It’s a business...
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