How to optimize your subscription pricing strategy with engagement and cohorts

In subscriptions, one size does not fit all. Understanding the intricacies of your customer base is pivotal when it comes to pricing and packaging. A generic pricing model often misses the mark in considering the diverse needs and preferences of unique subscribers. Personalized pricing and packaging strategies have surged to...

Continue reading

Pricing at scale: Enabling subscription-based pricing flexibility through tech

In the subscription economy, businesses thrive not only on their capacity to attract customers but also on their ability to retain and continually satisfy those subscribers. Central to this success is the alchemy of pricing that can entice new sign-ups and keep existing customers engaged.  During Subscription pricing &...

Continue reading

How to navigate dynamic pricing for subscription businesses

Dynamic pricing is not new—it's been the staple of companies like airlines and hotels for decades. But today, with the rising demand for digital products and services, the subscription industry is adopting this model at an accelerated pace.  Why the shift? This pricing strategy allows businesses to respond to many...

Continue reading

Subscription pricing & packaging: Strategies to optimize and implement pricing flexibility

As subscription products become more complex and consumers demand more customization options, businesses face a new challenge: the ability to quickly adapt and deliver the flexibility that prospects demand.  So, Matt Lindsay, CEO of Mather Economics, and I, Niraj Naik, VP of Product Management at Recurly, wanted to equip you...

Continue reading

Key takeaways from 2024 State of Subscriptions: Industry benchmarks & trends

It’s hard out there. The new year brings new subscription challenges for global companies: spending is down, customer acquisition is challenging, personalization is now a necessity, and payments play a crucial role in the subscriber experience. As companies shift to retention, thorough benchmark and trend analysis are vital for success....

Continue reading

Automation & tech stack are indispensable for subscription growth in 2024

Subscription services continue to prevail, and the importance of automation and a flexible technological infrastructure cannot be overstated. As companies work to meet the evolving needs of their customers, the role of advanced technology becomes crucial to improve retention. From onboarding to customized billing, payment processing, and plan management, the...

Continue reading

Six tax considerations for global subscription companies

With subscription-based businesses thriving in today’s global economy, cross-border trade is easier and more popular than ever before. This means that businesses are managing higher volumes of transactions, which comes with a greater indirect tax compliance burden on sellers. Many tax authorities worldwide now apply tax at the destination, charging...

Continue reading

How to tackle subscription revenue leaks with accounting efficiency

Effective revenue management is a critical aspect of handling financial matters in any business. Optimizing revenue usage requires a clear understanding of where your funds are going, which may reveal revenue losses through channels with lackluster operations and processes. Subscription accounting inefficiencies and suboptimal business operations can be significant sources...

Continue reading

How to plug revenue leaks in your subscription tech stack

The quality of subscription billing software hinges on its ability to plug revenue leaks. Whether you're using a homegrown solution or a legacy subscription system, your business might be susceptible to increased costs, exorbitant fees, security vulnerabilities, billing inaccuracies, customer churn, and more, all stemming from an insufficient technology infrastructure....

Continue reading

Inside Subscription Sessions: Unlocking profitable subscriber growth

On November 2, Subscription Sessions gathered industry experts from leading consumer brands like Cinemark, CNBC, Sling TV to uncover strategies that drive long-term customer relationships–from acquisition to renewals, payments, taxes, compliance, technology, and more. Access all the sessions on-demand now, or keep reading the highlights of the industry event of...

Continue reading

5 tactics to balance convenience & security in recurring payments

Payments have become experience architects in subscriptions–an essential aspect of flexible, seamless checkout processes.  Customers are always mindful of sharing their payment information when subscribing to a new service, so striking the right balance between convenience and security is key to long-term subscriber relationships.  Here are five proven tactics you...

Continue reading