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From streaming services to box-of-the-month kits to software applications, subscriptions are the preferred way for consumers to access convenient products and services. However, companies must meet the preferences across generations to achieve sustainable growth in this competitive landscape. Understanding the demands and expectations of each subscriber cohort is key to...
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Welcome back to Subscriptions Weekly! This week, we look back at the Q1 and Q2 results for leading media subscription brands–the results are surprising. We also check on X Blue, former Twitter Blue’s, new feature to hide checkmarks. Warner Bros. Discovery loses 1.8M subscribers amid Max rebrand Warner Bros. Discovery...
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Why are subscriber analytics important? Subscription analytics are crucial for overall business growth. It enables businesses to stay competitive and relevant in a rapidly evolving digital landscape where customer preferences and behaviors are continually changing. With the right set of data, you can, among other things: Find valuable insights into...
Subscription companies have several advantages over companies that only have one-time offerings, such as a consistent and predictable revenue stream and the opportunity to build a more loyal customer base. There are countless examples in other industries, including outdoor gear and clothing. Many consumers have gotten used to...
In the subscription business, winning a customer is only the beginning. If you're ready to take serious steps to reduce customer churn rates, there's a lot of good news. It takes some work, but it pays off. Noticeably in your monthly recurring revenue and customer feedback surveys. 1. Analyze why...
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Welcome back to Subscriptions Weekly! This week, we review Spotify’s price hike, Apple’s MLS streaming service boost after Messi’s arrival, and Instagram’s creator subscription launch in more countries. We also discuss what the Q2 earnings season tells us about the state of global payments and the tenets of a successful...
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In today's fast-paced technological landscape, the digital sector plays a significant role in the UK's economy, but it also brings new challenges for businesses–especially in the subscription industry. Subscriptions are a growing industry. In fact, the subscription economy is projected to hit $1.5 trillion by 2025. It’s a business...
The Recurly Summer 2023 product launch is live. Grow your subscription business with the added features and functionality of Recurly. Here’s an overview of what’s new: App management delivers cross-platform analytics Merchants who sell subscriptions from their website, Apple App Store, and Google Play often need a cohesive view of...
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Welcome back to Subscriptions Weekly! This time we dive deeper into Nerflix’s successful Q2 results and how its password-sharing strategy brought in more subscribers. We review the strategies to avoid “serial churners” in streaming, how Twitter can improve its growth strategy, why the UK is facing a streaming slow-down, and...
We’re excited to announce the arrival of a new payment gateway, PayPal Complete, from PayPal, one of the most popular global payment brands accepted in over 200 countries. So, what is PayPal Complete, why will you want it, and how can you get it? What is PayPal Complete? PayPal Complete...
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