What subscribers want: 48% of consumers feel valued when rewarded for loyalty

Consumers’ demands and expectations are shaping the way subscriptions are perceived. And businesses must understand them to succeed.  To help you create a better consumer experience, Recurly asked over 6,000 consumers globally what they want from their subscription service–discovering valuable insights that drive engagement, loyalty, and satisfaction across geographies and...

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How the right subscription and billing software helps you scale

The subscription industry is growing at a fast pace, and technology is crucial in driving transformative changes. For tech leaders of fast-scaling brands, there’s always one big challenge: allocating engineering resources to focus on product innovation while struggling with the limitations of inadequate in-house recurring billing systems.    At Recurly, we’ve...

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Global expansion challenges, news from Amazon, TikTok, and Disney

Welcome back to Subscriptions Weekly! This week it’s all about the challenging process of expanding globally, and how important it is for companies to understand subscribers' demands across regions. We start off with Amazon’s plan to increase Prime subscribers, TikTok’s new music streaming service in Brazil and Indonesia, and Disney’s...

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What subscribers want: 71% of consumers want pausing options

Consumers are shaping the path for growth in the industry–understanding their demands and expectations is essential for success. To help you get a better picture, we went straight to the source. Recurly surveyed over 6,000 consumers globally about what they look for in subscription services to identify the key factors...

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How subscriber personalisation unleashes the potential of recurring payments

Alongside WorldPay and Mastercard, Recurly hosted a roundtable discussion at their joint industry event at United Spaces Waterfront in Stockholm on the topic of recurring payments. It’s no secret that businesses love recurring revenue–in fact, the global subscription economy is projected to hit $1.5 trillion by 2025. Furthermore, consumers...

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Perks & payments drive retention, news from Netflix, Spotify, and Walmart

Welcome back to Subscriptions Weekly! This week we dive deeper into the streaming video winners: Netflix and Disney–and how these services continue rising. We check on Spotify’s measures for Premium users with in-app purchases through the Apple App Store, TweetDeck’s Twitter Blue exclusivity, Walmart’s unlimited next-day delivery service in Canada,...

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What subscribers want: 82% of consumers want loyalty incentives

In the dynamic world of subscriptions, understanding consumer needs and expectations is essential for success. To tap into exactly what subscribers demand, Recurly surveyed over 6,000 consumers globally to discover valuable insights into what subscribers want from their subscription service—and the key factors that drive engagement, loyalty, and satisfaction. Our...

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Building subscriber long-term relationships, news from Meta & Twitter

Welcome back to Subscriptions Weekly! This time we share how to build long-term relationships with subscribers–based on their wants and needs. We check on Snapchat+’s subscriber growth and new features, Costco’s membership sharing crackdown, Meta’s new VR subscription, and Twitter’s new 25,000-character-long tweets.  The temple of love: How building long-term...

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Scaling subscription tech stacks: Insights for product leaders

Consumers dictate today’s market pace, especially in the subscription industry, where customers demand and expect flexible, personalised, and valuable offers.  How can subscription businesses continue to expand globally amid challenging economic times? And how can they do it seamlessly? On the 19th of June, a panel of subscription experts consisting...

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What do consumers really want? News from Amazon, NYT, and Spotify

Welcome back to Subscriptions Weekly! This issue is all about what consumers want and how brands respond to their ever-evolving needs. We dive deeper into our new global consumer report–which reveals the trends and behaviors that drive acquisition and retention. We review the FTC’s sue against Amazon over ‘deceptive’ practices,...

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