We recently came across a great blog from Profitwell which discusses how to turn a cancellation into an opportunity for you to take action and understand better why some customers choose to leave. While it’s written with software as a service (SaaS) in mind, the concepts are applicable to nearly any online business—especially a subscription business, where customer lifetime value (LTV) is paramount. The key is to communicate value to your customers and place their experiences at the center of everything you do.

Read the blog here.