Content Marketing Manager, Recurly.
Most recurring revenue companies—well, most companies in general—scale their businesses by acquiring new customers directly. After all, selling directly to the businesses and customers that use your products or services seems like a natural and obvious choice. This strategy comes with some major downsides, though: high customer acquisition costs and...
A slew of recent verdicts and agreements in South Korea, the US, and Japan have challenged Apple and Google’s control over their platforms’ app marketplaces. Apple must now allow developers to link out to their own payment pages on iOS, and Google—whose Android operating system is installed on most smartphones...
Sometimes, to improve on a process or make a situation better, you need to look at it from a different lens. Take the recent invention of computational photography as an example. For over a hundred years, the quality of a photograph was primarily determined by faster shutters, more advanced lenses,...
A slew of recent verdicts and agreements in South Korea, the US, and Japan have challenged Apple and Google’s control over their platforms’ app marketplaces. Apple must now allow developers to link out to their own payment pages on iOS, and Google—whose Android operating system is installed on most smartphones...
Some things just go perfectly together: peanut butter + jelly, movies + popcorn, and businesses + payment gateways. OK, payment gateways aren’t quite as exciting as great food and entertainment. But if you care about taking payments the right way, implementing the right payment strategy can make a meaningful difference...
It’s no secret that the SaaS recurring revenue model has soared in popularity among tech companies—according to upFlow, 90% of technology organizations are planning or are in the process of shifting to a subscription-based model. Unfortunately, only 55% consider themselves ready for this shift. One of the reasons...
It seems like every industry, from fitness and fashion to entertainment and education, has embraced the subscription business model in one way or another. With recurring payments everywhere you look, you might feel tempted to think there’s no more room for innovation in the subscription space. Ask companies like Wyze,...
It happens every six months like clockwork: brand marketers in every industry stop what they’re doing and turn their attention to the “Taking Stock with Teens” survey conducted by analyst firm Piper Sandler. The firm’s semiannual report helps companies gain insight into the habits and mindsets of young consumers,...
There are certain well worn areas businesses focus on to accelerate growth. You know that to drive acquisition, you need to learn more about your customers, run hard hitting marketing campaigns, and come up with offerings so great that your customers will spread the word about them. But one strategic...
Any subscription commerce brand knows that getting its plans and pricing just right is critically important. Because subscription business models rely on recurring, not just one-time, transactions, you need to price your product(s) or service(s) in a way that’s sustainable long-term for your business while also fair to your subscribers....
We’ve all been there. After a long, tiring day, you plop onto your couch and start browsing through your go-to streaming app or just start flipping through the channels. The only problem? You’re so overwhelmed by all the options available that you end up choosing nothing at all. It’s called...
There's no shortage of benefits for companies that decide to adopt a subscription business model: lower customer acquisition costs, better customer retention, and a more predictable revenue revenue stream, just to name a few. But even after you’ve decided to focus on a recurring revenue model, the game's not over....
There are many ways Recurly helps subscription businesses recover revenue after a transaction fails. There’s the sophisticated Revenue Optimization Engine, which powers our custom retry strategy, as well as Recurly’s customizable dunning, which makes it easy to automatically reach out to subscribers with on-brand messaging on an optimal cadence. All...
Every merchant’s #1 priority is reliably getting paid for the goods and services they sell. In order for merchants to collect payment, they need a gateway to help validate a payment action (for instance, the swipe of a credit card) and facilitate the transfer of money from the customer to...
PupBox — like many of its puppy customers — was facing growing pains. No, there wasn’t any shortage of adorable consumers: the subscription box for puppies (and their human owners) has been a hit since 2013. But PupBox did face high churn rates due...
“Doers drive change. We empower them.” -- Pipefy video These six words succinctly describe Pipefy’s mission: to make work easier and faster through workflow automation and organization. Since Pipefy launched in 2015, companies like Volvo, Wipro, Capgemini, and IBM have embraced Pipefy’s powerful platform. Today, Pipefy is used by...
We’ve all seen those little chat icons that pop up at the bottom of countless web pages, asking if you need any help or want to chat with customer support. As it turns out, there’s more to chat support than meets the eye. LiveChat, one of the pioneering providers of...
