With a wealth of knowledge and passion bordering on obsession, my career to date has spanned multiple roles. I started out co-founding a SaaS startup and have gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world.
I believe that the key to growing a SaaS business is to create a repeatable & scalable growth engine. This growth engine should be built on a deep understanding of the customer, and be always working to attract potential customers and convert them into leads, signups, customers and ultimately advocates.
Throughout my career, I’ve been responsible for building the growth engines of various B2B SaaS companies. I’ve built amazing teams who together have increased lead generation by 30x, grown signups by 10x and added millions in recurring revenue.
When I’m not in the office, I consult on marketing to various SaaS startups and spend as much time surfing and snowboarding as I can.
Are you still using basic tools like Google Analytics to measure the success of your marketing initiatives? If so, you’re probably struggling to truly understand the ROI of your various marketing initiatives. This is because tools like Google Analytics can only measure how many people visit your website, and they...
